● ● ● Selected Work

Picsart - Aura

Concept, Design & Video Generation - Narek Asryan
Editing,SFX & Motion Design - Ed Soghoyan

To match the product's core promise of speed, this project required a hyper-efficient, rapid-turnaround production workflow. By merging automated AI generation tools with tight kinetic motion design in After Effects, the final video balances high-impact visual energy with ultra-fast execution. Made for Picsart Aura launch.

Picsart - AI stylist

Production Manager - Vahe Nersisyan
Concept & Creative Direction - Mery Hakobian
Director - Eduard Soghoyan
Director of Photography - Artak Mkrtchyan
Designers - Kim Mkhitaryan, Nareg Soussani
Motion Design - David Khalatyan

Transforming a standard user journey into a vibrant, ultra-smooth motion graphics showcase for Kinomoscow.com. This promotional explainer uses crisp UI choreography and flawless pacing to make online ticket buying look effortlessly stylish.

Picsart - Doerpreneur Campaign

Creative Lead - Zack Charters
AD Copywriter - Kinzie Buckley
Production Manager - Vahe Nersisyan
Visual Scripting Assistant & Motion Design - Eduard Soghoyan
Designer - Kim Mkhitaryan
Production Design - Ashi Muradyan
Agency - The Self

Doerpreneur is a cinematic commercial campaign celebrating the spirit of modern entrepreneurs. The project follows three distinct character stories, tracking their business journeys and showcasing how they scale their ventures using Picsart.

Executed on a grand scale with a massive crew, the production spanned multiple shooting days across diverse locations—from complex stage builds and gritty street scenes to a beautifully preserved, historic old barbershop in Gyumri. Every frame was crafted to capture raw authenticity, elevated by meticulous costume styling, high-end set design, and stunning, mood-driven cinematography. In post-production, I blended this rich, live-action footage with highly polished motion design and seamless visual effects, resulting in a premium, cohesive, and visually striking commercial ad campaign.

Kinomoscow Online Tickets AD

Design - Braind
Motion Design - Ed Soghoyan

Transforming a standard user journey into a vibrant, ultra-smooth motion graphics showcase for Kinomoscow.com. This promotional explainer uses crisp UI choreography and flawless pacing to make online ticket buying look effortlessly stylish.

Promotional Poster for Surf Club by eejebee feat. FKJ & Paloma Monnappa

Design, typography & creative direction assistance - Silvia Lucía
Photography - surf.stories
Motion Design - Ed Soghoyan

Picsart x Web Summit Lisbon 2023

Creative Lead - Zachary Charters
Copyrighter - Kinzie Buckley
Ideation and storyboarding - Kim Mkhitaryan
Design - Kim Mkhitaryan
Animation - Ed Soghoyan
Editing and SFX - Ed Soghoyan

A promotional campaign video featuring vibrant kinetic typography, clean UI animations, and smooth, fast-paced transitions designed to maintain momentum and elevate brand engagement.

Shadow Desire - AI Experimental Skit

Director, Editing and SFX - Ed Soghoyan

AI Experiment made in a few days of exploring possibilities of Kling 3.0 AI model combined with Nano Banana Pro and old Batman Cartoon Series as a reference.

Teaser

Behind the scenes

Shadow Desire - Full Video

Soopa Doopa Page Intro

Director, Editing and SFX - Ed Soghoyan

AI Experiment

DOXX - Advertising

Design - Braind
Motion Design, Editing and SFX - Ed Soghoyan

AI Experiment

HFC new logo reveal

Design - Braind
Motion Design and SFX - Ed Soghoyan

Quick and smooth logo transformation for Health Fund For Children Of Armenia.

Kinomoscow - Rebrand Video

Design - Braind
Motion Design, Editing and SFX - Ed Soghoyan

First look on Kinomoscow new branding combined with some identity elements.